Two million people visited e-commerce sites for their annual online shopping event this year for checking various deals on travel, electronics, watches and shoes. Compared to maiden edition last year, visitors doubled to two million this year. Daily traffic peak time was 2 pm to 8 pm and 62% of viewers came from 18-34 years group. It is estimated that first time buyers were more than 30%. Daily sales of its partners like Myntra also increased three to four times.
Normally you will have to visit different localities for purchasing items of daily needs. Net reduces this distance and makes shopping convenient. You have to click on items needed and wait for delivery at home. It has become way of life in US to shop on line for products of daily needs. This is fast picking up in India particularly in metro cities as long working hours and busy lifestyle make normal shopping troublesome. Net connectivity is increasing fast and large numbers of potential shoppers are waiting to be lured. Online shopping is certainly on the rise.
Myntra has achieved a jump of 120% in traffic and 3.5 times growth in revenues. This is a clear indicator of potential of growth in India of online shopping. Initiatives such as GOSF assist in increasing popularity of online shopping. Many new shoppers have become repeat buyers and this certainly boosts traffic on website. A popular site registered sixty percent growth in traffic and 70% increase in registration. This increased overall sales by 50%. Categories such as health nutrition, Sports nutrition and health devices showed substantial increase in the site. Coupondekho.in, a coupon and cash back site, doubled its traffic during such times and the volume of transaction increased three times. Myntra coupons were in great demand during this time.
Exclusive products, novel technology and excellent customer service has helped in growth of new online fashion portals by spending less cash than the established rivals. Most of these companies are not even two years old, employ less people and offer little discounts but their revenues have increased by more than quarter each month because of increase in online shopping throughout urban India. A popular multiband fashion portal, expects its revenue to touch Rs100 crore next year.
Online retail sites having normal order size of about Rs 1800 crores, provides video catalogue, loyalty program and interactive product display. Many of them offer at home trials, same day delivery, alterations and immediate exchange of products. Myntra shopping coupons can be bought from any coupon website and used during the billing stage to get good discounts. Prior to making a purchase you can do a quick price comparison of the same product on various websites. Also make a note of the offers and deals going on so that you can get maximum discounts too. It is amazing to notice the huge change in shopping dynamics of the typical Indian who would earlier be scared of spending even small amounts earlier now buying even diamond jewelry with ease.
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