Data warehousing is also called enterprise data warehousing in computing. It is one of the best systems used for data analysis and reporting. The data warehouses serve as central repositories of combined data from different disparate sources. These warehouses generally carry out the task of storing historical and current data. They are used for the creation of analytical reports throughout an enterprise for the knowledge workers. These reports might include detailed regular sales analysis or quarterly and annual trends and comparisons. Data warehousing with marketing intelligence is probably the upload of stored data with the use of operating system like sales and marketing. Data might likely pass through operational data store to be used for other operations prior to being used for reporting.
The Procedure of Gaining Marketing Intelligence
If you are a marketer, you might be under the pressure of gaining data insights and marketing intelligence into the marketing campaigns which are actually working and the ones which are not working at all. It can become very difficult for an individual to start with this procedure mainly because of the huge customer data available. Here, it is important for individuals to keep in mind that the size of the data does not matter. The principles of collecting and leveraging data are more important. A marketing intelligence data warehouse can easily be created with the development of Microsoft Sql. This data warehousing with marketing intelligence can be used for storing and interrogating data for analysis and reporting effectively. Post this, the services of data insights consultants can be taken for anticipating and identifying the changes in the behavior of the customers for delivering instant marketing intelligence. The data insights consultants do this with the help of Excel Power Tools like Powerpivot and Power View. These consultants can also be of good help in building analytical and predictive databases that can help in driving lead scores. The lead scores can automatically improve the process of leads nurturing and sales improvisation.
Some of the main benefits rendered by data warehousing systems include:
- Lead scoring: It is easy to chart behavior and demographics for identifying top leads and for elevating sales.
- Evaluate interest: It helps in getting real time basic information about clicked links and opened mails.
- Abandon basket: This type of data warehousing also helps in getting reactive responses that can help in encouraging customer purchase.
- Push marketing: The system directs the purchaser to certified and authorized resellers.
- Logging customer information: The system helps in integrating leads into different CRM systems like Dynamics CRM.
- Analysis and Reporting: Individuals get the option of dicing, slicing and drilling data for predicting business trends and for creating the timely management of reports.
- Targeting customer behavior: The system issues timely incentives for purchase. The positive perceptions of the customers are increased through personalized emails.
- Information about the customer needs to be properly harnessed in order to get complete value of the reports made through marketing intelligence.
There are large scale benefits of data warehousing with marketing intelligence geared towards maximizing customer satisfaction and customer retention along with the management of marketing metrics. These benefits need to be considered when trying to use data warehousing systems.