Business name is the most important thing that gives distinguished identity among all the other brands, so people can recognize your products and services without any confusion. It is very important to register a business name because if you have used company name that is already taken by other organization then you can face serious legal issues. On the other hand if you haven’t register a business yet, then any other organization can take advantage of this situation and register name that you have selected for your organization. If you have selected a name then there is very long process to register your company name with the national and international authorities.
It is important to register a business name because people need to know that who is going to take the responsibility of the offered products and services. It is very important because you are going to sell your products and services with registered name and then receive the income on your company name. That is the main reason why people need to register a business well before starting their organization. Sometimes, it is not necessary to register unique name because of the type of organization. For example, if George Williams is thinking to open legal firm then he can name the company, using his own name such as George’s or George Williams Consultancy.
Another major factor behind register a business name is the people choice. People prefer the famous names and if your organization has a name then it will increase business opportunities for your company. You also need to choose unique trademark that will work as your brand symbol. Nowadays, all the leading brands have their own traditional mark that has become their company identity. In order to register your brand, you need to follow some particular steps and these are –
1. Filing a DBA – It is the easiest way to register your brand with state and this is also known as fictitious business name. You can find the example in local newspaper especially in classified column. It is not a formal entity name such as corporation but your selected name will only be valid in only your present state. In case you are seeking to form a new company on the basis of you previous one then also DBA is very useful option.
2. Official business structure – If you form corporation or LLC for your business then it registers your company name by default with the state authority, formally. Before you will get approval of the state authorities, they will verify the records that no other company has registered with the proposed organization name. If that name is available then no other business company can use that name for business or any other purposes without your permission. But your name can be used outside that state if you register your company name with this method.
3. Trademark office (USPTO) – If you are taking your company name seriously and don’t want that no one else should use your company name in all the states then you should apply for the trademark with U.S. Patent and Trademark Office (USPTO). It will make your organization name protected and using your name will make illegal activity across the entire nation.
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