Most people have a jumper or two in their wardrobe, but for many years knitwear sales were declining. The fact that people spent less time outside, and more time in heated offices and homes meant that people did not really need warm clothing in the same way they did in years gone by.
However, over the past few years people have once again started to buy pullovers and jerseys. The rising cost of power has played a part, whilst laws require workplaces to maintain a certain temperature a lot of people have turned the thermostat down at home. Nowadays, many people put a jumper on rather than turn the heating on.
More Active Lifestyles Lead to More Sales of Knitwear
The other reason sales are growing is that many people are spending more time outside. A growing percentage of the population is taking up sports and outdoor pursuits in an effort to stay fitter.
They need good quality knitwear that will keep them dry as well as well as warm. A lot of men are choosing to buy high quality knitwear. They know that spending a little extra means that they are buying a jumper that will last and look good for many years.
Modern manufacturing techniques mean that even natural wool can be easy to care for. It is even possible to buy machine washable Merino sweaters. Traditional styles are also popular because they have a timeless quality. They look good on men of all ages and look stylish when paired with all kinds of trousers or jeans.
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