The Importance of Proper Sizing in Women’s Fashion

Up until about ten years ago, women’s fashion sizes were standard. No matter where you shopped, buying size 10 dresses meant that you were picking up a dress with a 91 cm bust, 71 cm waist and a 101 cm hip. A woman who knew what suited her could nip into a shop during her lunch break, find something take it home and know that it would fit properly. Today, it is harder to do this, because not all manufacturers adhere to traditional size standards. It is becoming more common for manufacturers to use less material in an effort to save money. Someone who is a size 12 may need a size 14 or even a size 16 in some shops.

Reliable Sizing is Still Possible to Find

However, not all clothing manufacturers take this approach. Many of those that make more expensive, higher quality clothes know the importance of providing clothes that follow proper sizing standards. They know that their customers like to be able to rely on them and to know that if they are a size 12, when they try a size 12 skirt on it will fit properly.

The manufacturers of high quality clothes are millimetre perfect and take into account the cut and style of a garment to make sure that it hangs properly and looks good. Women have the confidence to buy online from these fashion houses and designers. They know that when the clothes arrive they will fit and will not need to be sent back. The fact that more clothes are being sold online means that those fashion retailers who provide reliable sizing now have an edge over their competitors.