Innovation at its best form can be seen in the latest form of retail marketing. This is a hybrid retail marketing technique, initiated by the high status, petroleum distributor and supplier Petroleum Wholesale LP. The residents of Houston and surrounding areas are lucky to have this innovative junction, within their reach.
Known as the main street market, this retail concept, makes available all the basic necessities of daily life easily accessible to the customers. They do not just cater to the need of fueling and re-fueling the cars but also have the facilities of shopping, eating, and spending some luxury time too. Having begun their business as a mere two station jabbership in Texas, Petroleum Wholesale LP has come a long way with incredible ideas such as this.
Their shops known by the name of Sunmart are resourced with the best and big names in apparels, groceries, hard ware, and all other possible things that anyone might want to buy on a daily basis. Besides this they have the Steak n Shake cafe where you can re-fuel yourselves while you wait for your car to be refurbished.
They serve the best for anything that they deal in. When it comes to their main business of petroleum dealership they are franchised with Shell, Texaco, Chevron,and other big brands, the same is their service in other things. For their eatery they have partnered up with Subway, for their hardware they sell tools from True Value Hardware and Ace Hardware.
Their motto is to never compromise with the quality of their goods and services. This hybrid retail market concept is absolutely ground breaking and has brought Petroleum Wholesale LP untold and unimagined fame and success, not only nationally but globally as well. The most attractive thing about their novel concept of marketing is their discounted prices, that is attracting more and more customers, everyday.
Their success has reached such great heights that at present they own around 200 centers covering nine states all over the western part of the United States of America. The Americans at large are really thankful to this initially fuel distributor, for coming up with this innovative and convenient marketing method, which in a way is life changing.
It is no longer a situation of getting bored and worried about carrying on with the buying of groceries or other things, while getting your car repaired or re-fueled. You can easily make good use of your time and plan accordingly. If you really do not have anything to shop, then you can always access the eatery and enjoy the lip smacking food, or pay a visit to the Elite cigar shop. Moreover, if you are up to enjoy and indulge in some good quality wine, you can do so too.
The truck drivers too have a reason to be happy about, as the premises of this convenience stores also serves as truck stops, where they can rest, and relax, while giving their truck in for repair services. So you see the level of innovation that this hybrid retail marketing has brought in and the precise reason why it is posing a threat to the traditional ways of marketing.
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