Just like the man who's getting paid in this ad, Gatorade gets cocky in their latest commercial. Usain Bolt walks around the streets of London in a "Grim Reaper" type of way while the narrator blasts all the Olympic sponsors.
"We weren't there in stadium billboards, we weren't there on double decker buses, we weren't on buttons, souvenirs or commemorative snow globes. We weren't there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes...on earth."
This is just fantastic on Gatorade's part considering that besides Adidas, all of the official Olympic partners have got absolutely nothing to do with athletics, being healthy or the spirit of friendly competition. This is Gatorade's way of basically giving a big "fuck you" to Mcdonald's, Coca-Cola, BP, Visa, P&G and the rest which you can view here.
Also the snow globe diss was pretty funny because those things were hideous.